The Business
Simplicity
Podcast
Hosted by Chris Parker

In this enlightening episode of the Business Simplicity podcast, host Chris Parker engages in a fascinating conversation with Cédric Francois from Dstny France and Jessica Van Beek from Qhuba. This episode dives deep into the realm of sustainability in business, exploring its multifaceted nature and the impact it has on various aspects of organizational management.
Cédric Francois plays a pivotal role in sustainability, fleet management, and HR at Dstny France, Cédric brings a wealth of experience and a unique perspective on integrating sustainability into business practices. His journey from the telecom sector to the forefront of sustainability initiatives provides valuable insights for any business leader.
Jessica Van Beek is a partner at Qhuba and known as the “Queen Bee” for her efforts in biodiversity and sustainability, Jessica contributes her extensive experience in IT and sustainability to the conversation. She shares her approach to helping companies kickstart their sustainability journey.
Some highlights from the conversation:
- The Three Pillars: Cédric and Jessica discuss the importance of environmental, economic, and social aspects of sustainability.
- Practical Implementation: Real-world examples from Dstny France and Qhuba highlight how businesses can practically apply sustainability principles.
- Cédric’s Personal Journey: Cédric shares his personal journey from the telecom industry to sustainability, emphasizing the role of leadership in driving change.
- Jessica’s Role: Jessica talks about her role in shaping sustainable practices and her unique approach through the sustainable business design canvas.
- Creating a Culture of Sustainability: Insights into how Dstny France and Qhuba foster a culture of sustainability among their employees.
- Involvement and Innovation: Strategies for engaging employees at all levels in sustainability initiatives.
The conversations on The Business Simplicity Podcast are inspired by the Simple Business Design framework, which is described in detail in the Simplicity Toolkit. Get it below for free!
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