Chris Parker

AI Enabled Product & Technology Executive

AI Monetization and Platform Integration in Regulated B2B and Complex SaaS

I step into PE-backed and regulated B2B platforms where AI ambition, product fragmentation, and integration complexity are blocking measurable value creation. I align AI strategy, platform architecture, and operating discipline into accountable commercial outcomes.

Twenty years as CPTO, CPO, and CTO across Europe in financial services, B2B SaaS, and platform businesses. I report directly to CEOs, boards, and investors where execution quality determines valuation and platform decisions carry multi-year consequences.

Based in the Netherlands. Working across Europe in English.

Ebullient Advisory

When AI and Platform Complexity Block Value Creation

When AI initiatives multiply without measurable revenue impact, when post-acquisition portfolios fragment product focus, and when platform decisions carry multi-year financial consequences, executive ownership is required.

Ebullient Advisory exists for CEOs, boards, and PE sponsors who need AI ambition translated into accountable commercial outcomes. Where integration, governance, and product discipline determine revenue growth, risk exposure, and enterprise valuation.

I work directly with CEOs, boards, and investors navigating AI monetization, platform consolidation, and integration strategy where getting it wrong costs years of growth, capital, and credibility. In regulated B2B platforms and complex SaaS businesses, execution quality determines valuation.

This is not advisory at a distance. It is direct executive ownership or board-level strategic judgment in environments where platform resilience, AI governance, and operating discipline must align with commercial performance.

Available for permanent CPTO roles and mission-based executive mandates focused on AI monetization, platform integration, and regulated B2B value creation across Europe.

Critical Moments

Five Situations Where Decisions Determine Enterprise Value

AI and platform architecture decisions lock in years of revenue opportunity or structural risk. Vendor strategy, technical direction, data governance, and integration approaches where the wrong call costs time, capital, and valuation you cannot recover.

Portfolio fragmentation and ungoverned AI initiatives threaten value creation. Five products become one portfolio. Eight acquisitions need unified strategy. AI capabilities emerge in silos. What worked at smaller scale now creates commercial bottlenecks.

Delivery is degrading while AI ambition accelerates. Teams are busy but revenue impact is unclear. Platform debt is rising. Experimental AI pilots multiply without product ownership. Boards sense execution risk but cannot pinpoint the constraint.

Alignment without economic trade-offs stalls progress. Everyone agrees AI matters. No one agrees on priority, accountability, or what to stop. Resources spread thin. Value diluted.

Growth, acquisition, or AI transformation outpaces governance. Complexity expands faster than operating discipline can absorb it. Without executive ownership, integration risk increases and valuation suffers.

Frequently reflecting on your company is essential for any entrepreneur, yet it often gets lost in daily demands. Working with Ebullient’s simple business approach helped me clarify and refocus my thinking in a shifting business environment. The process is both straightforward and confronting, insightful and powerful. Ebullient guides it with precision, asking the right questions at the right time while creating a trusted and energizing space for meaningful outcomes.

Lars Falch

CEO

I’m delighted to recommend Ebullient, whose guidance and impact have been pivotal to our success. Whenever we faced challenges that felt insurmountable, their calm confidence and steady support inspired us to push forward. Their structured approach to problem-solving and ability to create alignment had a profound effect on our growth. Much of our progress today stands on the foundation they helped us build. We’re deeply grateful for their contribution.

Mohamed Elmasry

CEO

I hereby would like to fully and unconditionally recommend Chris Parker, as an executive Coach. He has been pivotal in helping me grow and remain solid, in the fundamental transformation of our community. Chris is one of those very rare people capable of mastering the three levers of Logos (intellectual brilliance, thought leadership, and a rare intelligence), Ethos (behaviors, manners, ethics) and Pathos (Values and emotions) with rare success. Far from the “Teflon Coach” model that we see too often, he is capable, whilst pushing his own ego and needs to the side, to be fully there for you, challenge and support you and disagree when he thinks your intellectual integrity is at risk. Chris has a rare skill in coaching or being an agile “sparring-partner”.

Didier Marlier

Managing Partner

Over the past couple of years Chris has helped me to transform and improve our IT and project organisation. His human approach to challenge and coach everyone to grow through simplicity is super refreshing and effective.

Jonas Tornquist

Chief Operating Officer

Where I Take Ownership

Three Ways I Engage

Executive Mandates

CPTO and CPO mandates where I take direct ownership of AI monetization, product strategy, and platform integration in PE-backed and regulated B2B environments.

Six to eighteen month or multi-year engagements where AI initiatives must translate into measurable revenue impact, post-acquisition portfolios require consolidation, and platform decisions determine enterprise valuation. Direct accountability to CEOs, boards, and investors.

Board-Level Strategic Advisory

Targeted executive counsel when AI strategy, platform architecture, vendor direction, or integration decisions carry multi-year financial consequences.

Focused advisory engagements where boards and executive teams need experienced judgment to align AI ambition, governance, and commercial performance without adding organizational overhead.

Executive Coaching for Decision Performance

Formally contracted coaching for senior leaders operating in high-stakes environments.

Focused on strengthening decision quality, framing irreversible trade-offs, and maintaining executive presence where AI transformation, integration, and commercial pressure converge. Coaching is distinct from executive authority and clearly bounded in scope.

Evidence from Executive Roles

Twenty Years of Executive Ownership

My executive experience informs my coaching practice without granting organisational authority in coaching relationships.

Integrated five SaaS acquisitions into unified platform strategy at Dstny, delivering 25% year-on-year revenue growth across 150+ engineers and eight overlapping products.

Achieved product-market fit for GenAI conversational platform at Tactful AI during carve-out, stabilizing delivery and establishing scalable partner ecosystem across EMEA.

Delivered multi-tenant SaaS platform on Azure at Powerpeers within 12 months enabling international expansion, zero downtime, complete architectural transformation.

Led €120M technology portfolio at LeasePlan across 30 countries, delivered €15M cost savings, founded information security function resolving critical audit findings.

Twenty years of executive ownership. When I advise or coach, I bring this experience without organizational authority. The judgment is the same. The deployment is different.

Ready to Move Forward

Let’s Talk About What Happens Next

If you are navigating one of these critical moments and need judgment that changes what happens next, reach out directly.

Available for executive leadership roles and select interim advisory engagements across Europe.

Let's Talk

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