Special Offer Alert!

On this episode of the Business Simplicity Podcast, we’re thrilled to host John Elbing, founder of Standpoint and author of the upcoming book Storybuilding: Position Your Brand From Their Standpoint. To celebrate the launch, John is offering a special pre-sale deal available today only (January 16, 2025)! Get the digital version of Storybuilding for just 99 cents, and unlock exclusive bonuses including:

• A self-assessment tool for your website’s storytelling power.
• A 45-minute consultation with John to refine your messaging.
• Access to a collaborative community for ongoing support and idea-sharing.

Get your copy >here<  Don’t wait—this deal ends today!

Does your brand truly connect with your customers? Most companies fall into the trap of talking about themselves, leaving potential customers to guess how they fit in. Storybuilding introduces a revolutionary approach to positioning your brand from your customer’s point of view. Using a series of interactive, canvas-based exercises, this book empowers you to craft stories that engage, inspire, and resonate deeply with your audience. Whether you’re a startup, solopreneur, or corporate leader, Storybuilding is your roadmap to customer-centric storytelling that drives authentic engagement and long-term success.

John Elbing is a master of blending American creativity with Swiss precision. Born in the U.S. and raised in Switzerland, John’s diverse background spans software development, digital marketing, startup leadership, and coaching over 150 businesses. As the founder of Standpoint and creator of the Storybuilding methodology, he is passionate about helping businesses transform how they communicate their value. John’s expertise shines not only through his consulting but also in the classroom, where he teaches entrepreneurship and marketing at leading institutions.

When he’s not helping brands succeed, John dedicates his time to supporting marginalized communities, spending quality time with his family, and occasionally indulging his unimpressed cat.

Both John and I are proud members of the Enablers Network, a global community of coaches, consultants, and educators dedicated to helping businesses navigate transformation in today’s disruptive world. This shared connection enriches our perspective on simplicity, storytelling, and delivering value through meaningful change.

LinkedIn: https://www.linkedin.com/in/elbing/

Website: https://standpoint.ch/