Steve shares his experience and insights on putting your purpose into practice. The House consultancy in the UK helps companies, and their leadership, discover their true purpose and realise that they can create tremendous value by releasing its transformative power.  We have a fun discussion around how people can embark on this sometimes scary journey.

bio

Steve Fuller is co-founder of The House. 3 years ago, The House became a B Corporation, joining companies like Ben & Jerry’s, Danone, Finesterre and Guardian Media Group that believe that business can be a force for good.

The consultancy’s core competencies are purpose driven business strategy (what Steve likes to call purposeful advantage), values led leadership and organisational culture and inspiring brand stories – internal and consumer.

Over the past 25 years, Steve has worked with some of the biggest names in the drinks, retail and entertainment industry like Diageo, Jack Daniels and Swatch. As a roster agency for Diageo for over 10 years, The House developed brand and communication programmes that travelled the world – it was one of only a handful of agencies outside the U.S. to develop advertising for Jack Daniels as well as creating global promotional platforms like Mr Jack’s Birthday. The House created world-firsts technology for Smirnoff in World Duty Free and won awards for ground-breaking consumer web experiences.

In 2006, The House took the decision to move away from the drinks industry and focus solely on clients with an overtly positive role in society. Since then it has worked with (Prince’s Trust) Youth Business International, Fiskars (global consumer products company), Petainer (global recycled packaging manufacturer), Prima Dental (the world’s leading precision dental products manufacturer), Centrica (British Gas Solar) and Essilor (the world’s largest optical lens manufacturer).

tips

Read the Purpose Magazine from The House: https://medium.com/purposemagazine

contact

Website: http://www.thehouse.co.uk/

Linkedin: https://www.linkedin.com/in/steve-fuller-frsa-2616582/

The conversations on The Business Simplicity Podcast are inspired by the Simple Business Design framework, which is described in detail in the Simplicity Toolkit.  Get it below for free!

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