Matt Lyles is a keynote speaker, author, brand and customer experience consultant, and host of the SIMPLE brand podcast. He’s the author of the upcoming book: SIMPLE brand (releasing 2024). Matt enjoyed a long career with FedEx leading their brand strategy and guiding the effort to redefine their customer experience. Today, he helps companies deliver experiences that create loyal customers and loyal employees—all through the power of simplicity.
As the world is evolving at a rapid pace customer expectations have never been higher, and customer loyalty has never been lower. For any brand to stand out, it has to differentiate on customer experience. And the best experience is a simple experience. We’ll discuss how brands can create loyal customers and loyal employees – all through the power of simplicity. And we’ll discuss Matt’s SIMPLE Playbook – the six behaviors any brand can use to create SIMPLE customer experiences.
Download the SIMPLE playbook here: https://mattlyles.com/simpleplaybook/
Learn more at www.mattlyles.com
The conversations on The Business Simplicity Podcast are inspired by the Simple Business Design framework, which is described in detail in the Simplicity Toolkit. Get it below for free!