Shares his journey over two decades of helping some of the world’s leading brands improve their customer experience.  He shares some of his strong insights from the expertise, such as ‘best practice is bad practice.’  We have the chance to dive into two of his books, Bold and On Purpose, and discuss how branded customer experience and being purposeful as an organisation leads to ongoing success and sustainability of the business.

bio

Shaun has been a leader in expanding management attention from the narrow focus on customer service to the wider, more strategic drive towards customer experience. Shaun is the founder of Smith+co the leading UK based customer experience consultancy. He is co-author of five acclaimed business books, his most recent being, ‘On Purpose, delivering a branded customer experience people love’. Shaun has worked with international brands and spoken to audiences across the world and in many sectors.

Smith+Co is the leading customer experience consultancy in the UK but works with leading brands internationally.

tips

Read the white paper, ‘Is Customer Experience Even Relevant Anymore’ here: https://drive.google.com/file/d/1FFg7FbSzSkXfe13FWg33sMfrdc4LCL6T/view

Smith+Co has again been selected as a leading consultancy in the UK.  Here is the full list: https://www.ft.com/content/c02c6de5-7e9b-4fc2-b153-cbf5f02655ad

You can order ‘Bold: How To Be Brave in Business and Win’ here: https://www.amazon.co.uk/Bold-How-Brave-Business-Win/dp/0749463449/

You can order ‘On Purpose: Delivering a Branded Customer Experience People Love’ here: https://www.amazon.co.uk/Purpose-Delivering-Branded-Customer-Experience/dp/0749471913/

contact

Website: https://www.smithcoconsultancy.com/

Linkedin: https://www.linkedin.com/in/shaunsmithco/

Twitter: https://twitter.com/SmithCo_CEM

The conversations on The Business Simplicity Podcast are inspired by the Simple Business Design framework, which is described in detail in the Simplicity Toolkit.  Get it below for free!

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