In this episode, Chris Parker speaks with Ahmed Mohsen, Senior Product Manager at Destiny Engage (now Tactful AI), about eight essential lessons for SaaS founders who want to avoid common and costly mistakes. With rich personal stories and candid reflections, the conversation is both practical and profound, offering a rare window into what product leaders learn only after years in the field.

Ahmed shares his own transition from agency founder to SaaS product leader, revealing what drew him to recurring revenue models and how working closely with startups shaped his thinking. His journey includes building his own products, learning the hard way about validation, and ultimately finding deep alignment at Destiny Engage.

Listeners will come away with a clear map of what not to do and where to focus their energy instead. The discussion explores everything from falling in love with problems over ideas, to pricing with purpose, to resisting the temptation to build for investors instead of users. These lessons are timely for anyone navigating complexity and seeking strategic traction in a fast-moving market.

For executive leaders facing scaling challenges or strategic resets, Ahmed’s insights highlight the value of deep customer connection, disciplined simplicity, and staying grounded in real-world problems. His story reinforces the kind of purposeful leadership and platform clarity that Ebullient helps cultivate across product-driven and transforming organizations.

Resources and links mentioned:
• Destiny Engage (now Tactful AI): https://tactful.ai/
• Dan Martell – SaaS coaching and frameworks: https://danmartell.com
• HubSpot CRM and automation tools: https://hubspot.com

About the Guest
Ahmed Mohsen is a Senior Product Manager at Destiny Engage, where he helps small and medium businesses stay connected with their customers through unified digital communication tools. With a background in animation and creative production, Ahmed brings a rare combination of storytelling, user empathy, and strategic product thinking. He transitioned from running his own agency to becoming a dedicated product leader, bringing deep curiosity and customer focus to everything he builds.

Contact Details
• Linkedin: https://www.linkedin.com/in/amohsen/

Key Discussion Points
• What is SaaS really about?: It’s not just software delivery but a mindset of recurring value, global reach, and scalable problem-solving.
• Why do founders struggle with validation?: Because they fall in love with their idea before proving it solves a meaningful problem.
• How do you price in early SaaS?: Start simple, align pricing to customer-perceived value, and test willingness to pay as part of validation.
• Why is Simplicity a discipline?: Because as companies scale, complexity creeps in unless leaders intentionally design for clarity and cohesion.
• What is the danger of building for investors?: You risk building a business that looks good on pitch decks but fails to serve real users.
• How do you avoid channel mistakes in go-to-market?: Test specific acquisition channels for each customer segment and adjust based on traction and cost.
• What role does love play in product leadership?: The courage to care deeply, listen, and prioritize people over ego often separates success from struggle.
• How should SaaS founders enter a market?: Solve one concrete use case well in a specific vertical before expanding.