founder + chief business officer – united states
release date: 12 november 2020
Luisa shares her amazing family story of moving from Columbia to the United States as a child, and how that has been such a meaningful part of her purpose – for herself and her family. She started a global tourism marketing agency just before the crisis hit, and she shares how that hurdle has inspired her to pivot her focus and mission with her business.
Luisa Mendoza is an innovative thought leader who has 20+ years of experience in global business development, marketing, public relations, and sales. Luisa, a revolutionary business executive, is the first U.S. Hispanic female to create a sports, entertainment, and tourism company GTSE – Global Tourism, Sports & Entertainment LLC. Luisa has expanded GTSE into GTSE+, where her company now also offers Digital Marketing, Public Relations and Executive Leadership Transformation to clients beyond the sports & tourism industries. Luisa’s diversified career portfolio allows hew to also serve as Chief Business Officer for BostonExo.
Prior to founding GTSE, Mendoza served as BSE Global / Brooklyn Nets Director of Global Tourism Development, making her the first tourism expert hired by a professional sports team in the U.S to build and manage a tourism vertical. During her tenure with the organization (2017-2019), she helped the Brooklyn Nets more than tripled revenue growth in sales from the global travel trade. Her 20+ years of experience in the tourism industry also included leadership roles at Marriott International, Silverstein Properties and NYC & Company, the largest Destination Management office (DMO) in the United States where Mendoza served as Sr. Director of Tourism Development for Spain, Latin America & the US Hispanic Market.
Mendoza’s humble beginnings are a constant reminder that no matter your background, race, or social/economic status, anything is possible if you have the courage, passion, and grit to follow your dreams. Mendoza’s goal is to leave a legacy where she can provide happiness and inspiration to women, minorities, and children around the world.
This episode is part of the Movember series.
Support men's health by growing a moustache, moving 60 km throughout the month, or host a Mo-ment with your community.
This episode is part of the BostonExO series.
BostonExO is New England’s first Exponential Organization (ExO) incubator which helps companies thrive through continuous business model innovation.
This episode is part of the Purpose Alliance series.
Purpose Alliance is a not-for-profit organization focused on inspiring people to unlock their potential by making everyone aware they are extraordinary and providing them with the mindset and toolkit to make an impact.
The conversations on The Business Simplicity Podcast are inspired by the Simple Business Design framework, which is described in detail in the Simplicity Toolkit. Get it below for free!