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hong liem

managing partner unga – the netherlands

release date: 13 september 2020

Hong Liem is a seasoned marketing executive; a dotconnector, happiness broker, creative and entrepreneurial spirit. After starting at Douwe Egberts and living in Berlin and Shanghai, he was CMO of Disney Benelux for 12 years. In 2013 he partnered with UNGA, and scaled the company from 10 people in Netherlands, to 70 people now working with grocery retailers in 40 countries.

UNGA means ‘to play’. Headquartered in Amsterdam, and with offices in Russia, China, Australia/NZL and S-Africa, UNGA is a creative loyalty- and children’s marketing specialist. With 70 buccaneers we create customized loyalty campaigns, and craft associated toys and merchandise. We help families grow through the power of play! In depth insights, creativity and experience lead to award winning campaigns like Little Shop and Little Garden. UNGA works with top retailers in 40 countries across the world, creates its own IP, and also works closely with global licensors.

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