Omar Tarek is a results-driven Sales and marketing professional with a deep passion for scaling Startups. Currently serving as the Growth Manager at Dstny in Amsterdam. He has a proven track record of successfully aligning product, marketing, and sales strategies to drive business growth. With a strong focus on problem-solving and process optimisation, Omar plays a pivotal role in establishing the foundation for Product-Led Growth at Dstny Engage. His relentless optimism and positive attitude in the face of challenges make him a dynamic and inspiring leader in the field of Growth.
In Startups or Scale-ups the Growth domain is a wide discipline that is often confused with Growth Marketing activities. Even though Growth Marketing activities fall under Growth responsibilities, the domain is not limited to Growth Marketing only.
Growth is about identifying the most suitable GTM motion(s) that the company should double down on to realise its objectives and align the organization around it. Most startups / scale-ups use one or a combination of the motions: (sales led / product led / partner led / content led). The early challenge that most leaders in Marketing / Growth encounter is which motion(s) is suitable for the company’s current situation. In this episode, we will talk about those different GTM motions and how important it is to be pragmatic about the approach you will decide on and align the organisation around it.
Always happy to chat about Growth strategies, Customer Experience, Startups and biz – here is a link for a virtual coffee chat: https://dstnyengage.com/meetings/otarek/virtual-coffee-chat
The conversations on The Business Simplicity Podcast are inspired by the Simple Business Design framework, which is described in detail in the Simplicity Toolkit. Get it below for free!