behavioral finance researcher – united states
release date: coming soon
I’m a neuroscience researcher, speaker and expert in behavioral finance. I put people inside brain scanners then map the parts of their brain that light up as they make money decisions. I use neuroscience to show businesses proven ways to make smarter decisions that drive revenue.
‘Red Goldfish’ book:
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The questions on the 'Everyday Entrepreneurs Everywhere podcast are based on the Simplicity Scan, which can be downloaded here for free: