the business
simplicity
podcast
David King Lassman is an entrepreneur with over 25 years of experience in EdTech, AdTech and digital content spaces. David led GIGXR in the acquisition of the Immersive Learning Group, a division of Pearson PLC, the world’s largest education publisher. He has overseen the business as it grew its presence across four continents. Today, he focuses on growing the Company’s brand as its Chief Evangelist.
David’s first company, Doublestruck Ltd, provided teacher support software products to over 95% of the UK school market until the company was acquired by AQA, the UK’s largest examination board. In 1999, he founded and was the CEO of Connextra Ltd, a UK-based Internet business providing online marketing, analytical and contextual advertising solutions to the global betting industry, where he led the business through two investment rounds to profitability and a trade sale in 2005.
David has been at the forefront of the flourishing So Cal startup ecosystem, founding and supporting startups in the digital content space while growing his venture fund and consulting company, Whitehart Ventures.
The conversations on The Business Simplicity Podcast are inspired by the Simple Business Design framework, which is described in detail in the Simplicity Toolkit. Get it below for free!
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