head of digital
1 march 2021
Cal shares his journey from being a digital marketeer for the state governing body of Basketball back in Australia to joining S&S in London and helping them creating their brand and community. He explains a lot of the thinking behind the ‘community before commerce’ approach of S&S and how he has used different channels and media to bring this to life. We have a fun conversation about advice he gives executives in their network on how to improve their personal branding, which is based on his 3C’s model: Content, Community and Courage!
Jack of all trades master of none across the marketing, branding and content space. An Australian living in London for the past 4 years, I previously worked in the sports industry in digital communications. Love building brands from the ground up, nurturing communities and networks to tell stories across a variety of channels and platforms.
S&S: We are a specialist change consultancy that deploys expert teams to solve the challenges companies face when undertaking change. By providing the skills and assets required, we work closely with businesses to cut through the uncertainty of change and co-create unique solutions to help them embrace change as a constant.
Personal Branding and Content for Executives: I help senior leaders share their experience, knowledge and stories online using the 3 C method: – content, community and courage.
Follow the link below to the S&S series page, where you can find the conversation with Pat Lynes, the founder of S&S.
Leadership During Exponential Times Orange Paper: https://issuu.com/sullivanstanley/docs/leadership_during_exponential_times_opaper?fr=sYWYyMjczOTkyMg
The croud-source book from the S&S community, CIO 2.0: https://www.amazon.de/-/en/CIO-Community-ebook/dp/B0786PN9MS/
The conversations on The Business Simplicity Podcast are inspired by the Simple Business Design framework, which is described in detail in the Simplicity Toolkit. Get it below for free!