Strategic Formulation

Clarity, unity, and momentum. Quickly.

When the path forward feels foggy, fragmented, or slow, we help you find your focus and act on it. Strategy Acceleration is an intensive, co-creative journey that turns swirl into simplicity and misalignment into shared motion. We work with leadership teams to shape a living strategy that people believe in, can speak to, and know how to deliver.

Whether you are navigating a pivotal transition, launching a new direction, or simply need the friction to stop, this is how you regain strategic rhythm.

Why This Matters Now

Most strategy efforts stall because they lack emotional commitment, cross-functional coherence, or clear execution. You end up with slides instead of shared understanding. Words instead of movement.

We address that directly.

We bring strategy to life by connecting purpose to priorities, vision to action, and people to each other. This is not just about setting direction. It is about unlocking energy, trust, and accountability across the leadership team.

Who This Is For

This service is built for leadership teams facing moments of change, growth, or reset.
It is especially valuable when:

Strategy feels stuck or is not aligned across departments
You are in the aftermath of a merger or restructuring and need focus
Product, technology, and culture are not moving together
Your old plans no longer match your current ambition
The team needs belief and ownership, not another workshop

What You Will Receive

A strategic foundation that is clear, coherent, and ready to use:

A shared narrative that makes sense of your complexity
A one-page strategy map using the Simple Business Design canvas
A prioritized roadmap linking product, people, technology, and operations
A leadership team aligned in language, energy, and decision-making

This is a focused sprint designed to give you insight, traction, and momentum that lasts.

The Approach

We guide you through a structured, high-trust process over three to six weeks. Each engagement is adapted to your context but follows a clear rhythm:

Discover and Frame
Interviews, friction mapping, and setting the right questions

Co-create and Align
Working sessions using our visual tools and canvas

Synthesize and Activate
Final delivery of the map, narrative, and next actions

Every session is designed to help your team align both intellectually and emotionally.

Why This Works

We combine strategic discipline with emotional insight.
We co-create with your team to ensure ownership.
We work at pace while keeping depth.
We help people move together with clarity and conviction.
And we leave behind tools and rhythms that continue to deliver value.

Investment and Timing

A typical sprint runs over three to six weeks and includes preparation, three core workshops, and final delivery. Scope tailored to your team and context.

Optional services include:

Activation coaching
Stakeholder alignment sessions
Visual communication tools for board or team use

Let’s Begin

You do not need another slide deck.
You need strategy that connects your people and gets things done.

Contact Us

Using the simple business canvas was simple, quick and insightful. Chris guided us carefully to build it up in steps and iterate so that the final version feels robust. It makes a coherent, focused plan to achieve strategic aims faster while taking account of the realities on the ground. Chris has a talent for fostering teamwork while clearly identifying pain points and addressing them; and creates a fun atmosphere to accomplish work.

Simon Brod

Director Innovation and Development

I can highly recommend trying out the simple business canvas. Not only does it help you as an entrepreneur to ask yourself the right questions on what you’d like to achieve, but also it facilitates you to make the connection to how and with whom you’d like to achieve this for your business. I does it with utmost simplicity and it does not take a lot of your time. It does focuses on the key topics you always need to take into account and balance when starting, growing or improving your organisation (big and small). In this way it will support and accelerate your own thought and decision making process.

Michiel Ooms

CPO

These are confusing times. If you want to get rid of the clutter and focus on what will really help you to accelerate your business have a look at the ebullient canvas as we did for two businesses. Chris, with whom we have worked before, has guided us through the process and helped us to focus on what will really push us forward. The outcome: simplicity of strategy and clarity of execution. If you want a few days of fun and innovation, Chris is your guy!

Jessica van Beek

Director

What stands out about Chris is his deeply human approach to leadership. He has this innate ability to engage with people in a way that allows their passion and professionalism to truly shine. Chris’s ability to seamlessly align all teams with business goals ensures that our organization continues to innovate and create value. But Chris doesn’t just stop at being an exceptional leader and executive. His role as a business design coach and consultant is where his human-centric approach flourishes. Witnessing how he supports and guides leaders through personal coaching and team alignment, especially during times of change, is deeply inspiring. It’s clear that his involvement leads to more coherent and empowered leadership within the company.

Ihab Tag

Product Manager

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